The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond

Most luxury houses reach for adjectives when they label their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words amounts to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue simpler to navigate. The number sitting in a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve. That single fact does more practical work than any amount of styling copy, and it is the spine of this explainer.

The system runs further than the flagship alone. It reaches across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is intended literally. Below: how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between the row terrasse bag two sizes of the same bag.

The rule, put plainly

Read the number in the name, add the word inches, and that is the width you get. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a coincidence. It is unusually plain labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be larger than a Medium from another, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than estimation. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.

Model name	Size number as width	Dimensions as published (W x H x D)
Soft Margaux 10	10 in	10 x 7 x 7.5 in
Soft Margaux 12	12 in	12 x 9 x 7.5 in
Soft Margaux 15	15 in	Width by name; measurements not listed
Margaux Shoulder 12	12 in by name	14.75 x 9 x 5 in, the one exception to the rule
Margaux 17	17 in	Roughly 17 x 12 x 9 in
India 10.00	10 in	Not published officially
India 12.00	12 in	No official figures published
India 15.75	15.75 in	Not officially published
Agnes 12	12 in	Only the width, taken from the name
Agnes 15	15 in	Width from the name; nothing further listed
Marlo 12	12 in	Width by name only
Marlo 14	14 in	Width from the name; nothing further listed
Sofia 8.75	8.75 in	Archive model; no official listing
Sofia 10	10 in	Archive model; no official listing

What the number misses

Width is one dimension of three, and the other two do not scale with it in any predictable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. What that means in use is that a size up delivers a taller opening and more length rather than extra depth. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference slighter than the numbers imply.

The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number keeps to itself. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is why both sizes ship with a removable shoulder strap. The interior fittings differ as well, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. Read the number to place the bag on a scale, then read the specification to understand what it does.

The Margaux Shoulder 12, and where the rule bends

A single current model breaks the pattern, and it deserves to be said out loud rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than an actual external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises, then, and use the number as a starting point before confirming against published dimensions and committing. If a listing offers no dimensions at all, the number is a pointer and not a measurement.

What each width holds in practice

Turning inches into daily use is the step most guides pass over. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick proposition, which is where the Sofia 8.75 and the small clutches belong. At ten inches you have the textbook small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel dimension rather than an everyday one.

• 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
• 12 in: the most versatile width on offer and the one most buyers end up choosing.
• 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
• 17 in: travel and staying over, where soft structure is a feature and not a compromise.

Price tracks width, but material moves faster still

Size and price move together, though not as briskly as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes larger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.

The models that carry no number

Plenty of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are orientation markers, habitually read as north-south for taller shapes and east-west for wider ones.

Turning inches into a decision

The practical value of a literal sizing system is that it can be verified before you buy. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, not the number itself, is the true choice in front of you when you buy row handbags in a numbered family.